A refreshingly modern beer brand, Bira91 aspires to bring flavourful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more color and flavor.
The brand positioning ‘Make Play with flavors’ unapologetically celebrates the idea of experimentation. With their growing portfolio of brands; the challenge was to design a memorable visual element for the brand which could communicate this world of flavours.
We were tasked with designing a Loyalty Program for all users of a legal-drinking age, which could be accessed on any mobile device, via an app or as a responsive browser and also give them the insights they needed to cater to their growing consumer-base.
As a result of this collaborative effort, BIRA now had direct access to customers, which wasn't possible earlier.
Not only were they able to track offline event sponsorships and reward users in said promoted events (Zomaland, World Cup, sponsored Marathons etc), but they now also had a single window to track and reward customer across Bira-owned taprooms, Beer-Cafe outlets and essentially, any alcohol retailer across India.