Spurtree Technologies Spurtree Technologies

Digital Transformation – Consulting Services & Solutions

Every era brings a new mandate for businesses operating in it. Within a decade, business focus has moved from assets to commerce, and now to the customer. Rapid technological and consumer evolution is pushing enterprises to be more intuitive, agile, and transparent – more Digital. Digitalization is changing business models and processes; making them increasingly customer centric. The fuel to this transformation is data, that’s driving insight led competitive differentiation.

7 Step Digital Transformation Process

What’s Hot

  • Innovation team @ SpurTree constantly look for emerging trends and areas – Research reports, startup activity, tech media hype, etc.
  • Find out customer needs and roadmap for the next one year
  • Ongoing process keeps us on the bleeding edge in terms of technology and micro-business trends that can succeed for our customers

Discovery

  • Once an idea has been labeled successful, the final step of building the idea as a production candidate is completed
  • This build is then released to a wider audience
  • Initial goals are benchmarked against metrics available from the released product

Identify

  • Based on the identified goals, SpurTree comes up with 10 ideas that will create the biggest impact and meet the goals identified earlier
  • The goals could be any or several of increased sales, cost reduction, significant increase in brand loyalty, greater awareness of brand / new product, improved efficiencies in a certain process area, etc. All goals would be quantified and filed
Digital Transformation Process

Shortlist

  • Brainstorming session with the customer to shortlist the most likely ideas to succeed given their knowledge and experience of running the business
  • Further validation of the shortlisted ideas with an early set of customers

Prototype

  • The shortlisted ideas are put through a rapid prototyping phase
  • Depending on the ideas wireframes, mockups, mock applications and beta applications are built to get an idea of how well these ideas would be received by the end customer

Measure

  • The response and feedback for the idea is measured through various means such as usability studies, AB Testing, beta releases
  • The successful ones are then earmarked as production-ready

Build

  • Once an idea has been labeled successful, the final step of building the idea as a production candidate is completed
  • This build is then released to a wider audience
  • Initial goals are benchmarked against metrics available from the released product

Every day the world shifts more towards new digital media and interactive experiences. With rapidly-evolving technologies, changing consumer preferences and oftentimes competing channels, many organizations struggle with how to transform internally to meet the challenges of this new, always connected digital world. Cognizant can help.

We enable organizations to create engaging and consistent digital experiences across every touchpoint, providing new opportunities for growth.

Digital Strategy

We help organizations to reach their business and revenue goals by enabling the right technologies that works for them with their buyer personas.

  • Leverage multiple digital technologies to reach your business goals
  • Help you engage more contextually with your customers
  • Help you expand your digital channels to multiple market segments and to multiple buyer personas.

Digital Transformation Consulting

Once we complete the consulting aspect or once we understand your strategy , our team works with your team in identifying the right choice of tools and implementing the right sets of channels to reach your business goals.

  • Ideating on your omni channel strategy
  • Create multiple customer experience transformation touch points
  • Provide an overall WOW experience to your visitors

Digital Innovation

Innovation does not have an one size fits all approach. There needs to be changes in each organization that is in line with the customers.  We provide help in

  • Innovation as a service by brainstorming and suggesting what would suit your organization
  • Customer focused thinking to select and implement the technologies for wins within short durations.
  • Leveraging AI, Augmented Reality , iOT to enable you to benefit immensely.

Digital Technology Enablement & Integration

We help organizations to reach their business and revenue goals by enabling the right technologies that works for them with their buyer personas.

  • Leverage multiple digital technologies to reach your business goals
  • Help you engage more contextually with your customers
  • Help you expand your digital channels to multiple market segments and to multiple buyer personas.

Digital Content Strategy

Every organization uses a variety of digital content in multiple channels to engage with different types of personas. We help in

  • Creating a production, aggregation, storage, distribution and re-use of your digital assets.
  • Provide a unified interactive experience of digital content across your omni-channels
  • Enable your organization to provide personalized content to specific buyer personas.

Digital Campaign Management

We help organizations to reach their business and revenue goals by enabling the right technologies that works for them with their buyer personas.

  • Leverage multiple digital technologies to reach your business goals
  • Help you engage more contextually with your customers
  • Help you expand your digital channels to multiple market segments and to multiple buyer personas.